The USAC Brand
Our Brand Identity
University Studies Abroad Consortium (USAC) wants to present a consistent identity to the public. This guide was created to help all members of the USAC community understand our branding goals and present our brand marks correctly.
Marketing and Website Requests
From email and social media promotions, to printed materials, web updates, or USAC-branded SWAG, our team is here to help with your marketing needs. Complete the form in the link below to get started.
Submit a Marketing or Website Request
Questions about the USAC Brand Guide, or can't find what you're looking for? Contact us at marketing@usac.edu
Brand Guidelines
When creating USAC materials or posting on social media on behalf of USAC, use the following brand guidelines. For more detail, view the USAC Brand Guidelines document (USAC Global access required).
Content Style Guide
A reference for writing about USAC, including frequently encountered words, phrases, topics, and USAC-specific terms.
Color Palette
USAC’s brand colors are a variety of shades of blue, purple, and gray, as well as a blue/purple gradient and a splash image.
Social Media
Find guidelines, policies, and tips for using social media both professionally and personally.
Print Formatting
Learn about specific placement and formatting for USAC print materials, including fliers, brochures, handouts, and posters.
