The USAC Brand
Our Brand Identity
USAC’s brand is authentic and fun. Our materials and promotions are student-forward using exciting colors and images.
USAC’s tone of voice is uplifting, inspiring, and empowering — always considering the audience and platform. It highlights expressive stories that are relevant and unifying.
When creating USAC materials or posting on social media on behalf of USAC, use the following brand guidelines.
Logos
The wordmark is the official logo of the USAC brand. View logo variations and usage guidelines.
Content Style Guide
A reference for writing about USAC, including frequently encountered words, phrases, topics, and USAC-specific terms.
Color Palette
USAC’s brand colors are a variety of shades of blue, purple, and gray, as well as a blue/purple gradient and a splash image.
Photo and Video
USAC takes a student-focused approach and our photography and videography should reflect this as well. Find guidelines and examples of the quality USAC strives for.
Social Media
Find guidelines, policies, and tips for using social media both professionally and personally.
Print Formatting
Learn about specific placement and formatting for USAC print materials, including fliers, brochures, handouts, and posters.
Marketing and Website Requests
From email and social media promotions, to printed materials, web updates, or USAC-branded SWAG, our team is here to help with your marketing needs. Complete the form in the link below to get started.
Submit a Marketing or Website Request
Questions about the USAC Brand Guide, or can't find what you're looking for? Contact us at marketing@usac.edu